Agenda
Agenda
-
Friday
November 15, 2024
| 09:00 AM |
Registration 30 minutes |
| 09:30 AM |
Targeting Hispanic audiences with CTV advertising 45 minutes 
|
| 10:15 AM |
FAST: from promise to reality 45 minutes 
|
| 11:00 AM |
How will AI change the video industry? 45 minutes 
|
| 11:45 AM |
Coffee Break & Networking - Sponsored by Bango 30 minutes |
| 12:15 PM |
Winning the streaming user experience battle 30 minutes 
|
| 12.45 PM |
Content strategies in the era of streaming 45 minutes 
|
| 1:30 PM |
Lunch & Networking 60 minutes |
| 2:30 PM |
Live sports streaming: what’s the game plan? 45 minutes 
|
| 03:15 PM |
Unlocking the Full Potential of the Digital Business 45 minutes 
|
| 4:00 PM |
Connecting with Latin American and US Hispanic Audiences: The Power of Content 45 minutes 
|
| 04:45 PM |
closing 15 minutes |
Registration
November 15, 2024, 09:00 AM - 09:30 AM
Targeting Hispanic audiences with CTV advertising
November 15, 2024, 09:30 AM - 10:15 AM
- Streaming and the right media mix to reach US Hispanics
- Campaign conundrum: Spanish, English or Spanglish?
- Promoting diversity and inclusion through media investment
- Measurement challenges and branded content 2.0
Head of Advertising Sales and Integrated Marketing
Warner Bros. Discovery U.S. Hispanic
EVP and Insights & Strategy Lead, Horowitz Research, A Division of M/A/R/C Research
Moderadora
FAST: from promise to reality
November 15, 2024, 10:15 AM - 11:00 AM
- Partnership models between FAST channels and platforms
- Trading FAST as premium inventory
- Ad targeting on low-friction data collection services
- UX: ad load, relevancy and viewer input
How will AI change the video industry?
November 15, 2024, 11:00 AM - 11:45 AM
- Video and audio production: it’s all in the prompts
- Content personalization
- Advertising: creative production and campaign management
- Post-production: auto-editing, summarization, re-mastering and film scoring
- AI-based video services operation and analytics
Coffee Break & Networking - Sponsored by Bango
November 15, 2024, 11:45 AM - 12:15 PM
Winning the streaming user experience battle
November 15, 2024, 12:15 PM - 12.45 PM
- Video app design, development and improvement
- Cross-device support and personalization
- Measuring user engagement and behavior
- Content discovery and recommendation
Content strategies in the era of streaming
November 15, 2024, 12.45 PM - 1:30 PM
- Is the tide turning for premium, original and exclusive content?
- Getting distribution partnerships and app aggregation right
- Content library management
- The unstoppable rise of short-form content
SVP International Distribution Latam & Country Manager Colombia
Warner Bros Discovery
Lunch & Networking
November 15, 2024, 1:30 PM - 2:30 PM
Live sports streaming: what’s the game plan?
November 15, 2024, 2:30 PM - 03:15 PM
- SVOD, ad-funded, PPV and the new role of FAST in sports
- Content acquisition and licensing for Hispanic audiences
- User experience: from custom recommendations to multilingual support
- What’s ahead in sports streaming technology?
Unlocking the Full Potential of the Digital Business
November 15, 2024, 03:15 PM - 4:00 PM
- Targeting New Digital Audiences
- The Future of Digital Distribution to Operators, OTTs, and FAST
- New Formats and 360° Strategies
- What Can AI Contribute to the Digital Business?
Connecting with Latin American and US Hispanic Audiences: The Power of Content
November 15, 2024, 4:00 PM - 04:45 PM
- Free and Premium Programming Strategies
- New Generations and New Trends
- Keys to Localizing Content in Latin America
- The Impact of VOD on Acquisition and Programming
Head of Programming & Acquisition for Max and Premium Channels
Warner Bros. Discovery Latin America & US Hispanic
closing
November 15, 2024, 05:00 PM - 06:00 PM
Closing