About the speaker

Bilai Joa Silar is Senior Vice President, Head of Programming and AVOD Content, ViX Streaming at TelevisaUnivision Inc., the world’s leading Spanish-language media and content company. In this role, Silar oversees all programming for ViX, in addition to continuing to oversee AVOD content for the platform. Previously to this role, she was Senior Vice President of OTT Content, and had significantly accomplished leading her teams in the development and execution of two major streaming platforms: ViX and PrendeTV. For ViX, the first large-scale streaming service to exclusively serve the Spanish-speaking world, she contributed to the strategy and content development for the two-tier streaming platform. She recruited and managed a team of experts, led the third-party content acquisition, and built a library of original channels to make up the largest Spanish-Language free streaming service across the U.S. and Latin America. For Prende TV, she supported launch strategy which was the first free ad-supported streaming service built exclusively for U.S. Hispanics in Spanish. Silar spearheaded the content strategy for PrendeTV, providing 30 channels and 10,000 hours of content. Silar has over 25 years of experience in the industry, working across continents around the globe, to launch products specifically geared toward Latino audiences, including serving as Head of Content, OTT International for ViacomCBS, where she focused on the international launch for Paramount + and PlutoTV, and Senior Vice President, Programming and Production with NBCU Telemundo, leading the expansion of the Universo network to more audiences. Earlier in her career, Silar also served as Vice President, Content, Discovery U.S. Hispanic Networks. In this capacity, she set the overall brand direction, as well as planning and overseeing the execution of all programming, scheduling, marketing, communications, and promotional strategy for Discovery en Español and Discovery Familia in the United States, plus Discovery’s Factual portfolio in Latin America. In 2022, Silar was included in the Cablefax’s Most Powerful Women list. Silar currently resides in Miami, Florida, and graduated from University of Miami with a Bachelor of Arts in Communications, with an emphasis in Film Production and English Literature. She is also a graduate of NAMIC's Executive Leadership Development Program (ELDP) at University of California, Los Angeles, The Anderson School of Management.